개요
KOTRA 발간(2021-01-12) 해외시장 진출전략 보고서 「2021 브라질 진출전략」. Ⅰ. 시장 평가 및 주요 이슈 ·············… 진출환경·시장분석·진출전략을 담은 PDF 보고서를 첨부에서 내려받을 수 있습니다.
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본 보고서는 2021-01-12에 공개되었으며, 자료유형은 적용안함입니다. 주요 내용은 다음과 같습니다. Ⅰ. 시장 평가 및 주요 이슈 ·································································································3 1. 개요 ··································································································································3 가. 시장 전망 ···················································································································3 나. 주요 경제지표 ············································································································4 2. 2021년 주요 이슈 및 전망 ······························································································5 가. 코로나19 창궐로 인한 경제 충격 및 전망 ······························································5 나. 연이은 역대 최고 환율 갱신 ······················································································5 다. 행정 간소화 실현을 위한 ‘세금개혁’ 추진 ·································································7 라. EU-메르코수르 FTA 난망, 한-메르코수르 TA 추진 중 ···········································8 Ⅱ. 비즈니스 환경 분석 ·······································································································10 1. 정치/경제/산업/정책 환경 ······························································································10 2. 시장 분석 ·······················································································································19 가. 시장 특성 및 전략적 가치 ·······················································································19 나. 수출입 동향 ··············································································································20 다. 투자 ·························································································································26 라. 프로젝트 ···················································································································30 3. 한국과의 경제교류 및 주요 경협의제 ·············································································33 가. 교역 ·························································································································33 나. 투자 ·························································································································33 다. 주요 경제협력 의제 ··································································································35 Ⅲ. 진출전략 ··························································································································38 1. SWOT 분석 및 전략 도출 ····························································································38 2. 주요 이슈･산업별 진출전략 ····························································································39 3. 한-브라질 경제협력을 통한 진출전략 ·············································································51 첨 부 1. 수출유망품목(상품) ··········································································································57 2. 수출유망품목(서비스) ······································································································60 3. 2021년도 KOTRA 주요 사업(잠정) ···············································································62 4. 2021년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ···············································63 부 록 대(對) 브라질 K패키지 ········································································································64
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Ⅰ. 시장 평가 및 주요 이슈 ·································································································3 1. 개요 ··································································································································3 가. 시장 전망 ···················································································································3 나. 주요 경제지표 ············································································································4 2. 2021년 주요 이슈 및 전망 ······························································································5 가. 코로나19 창궐로 인한 경제 충격 및 전망 ······························································5 나. 연이은 역대 최고 환율 갱신 ······················································································5 다. 행정 간소화 실현을 위한 ‘세금개혁’ 추진 ·································································7 라. EU-메르코수르 FTA 난망, 한-메르코수르 TA 추진 중 ···········································8 Ⅱ. 비즈니스 환경 분석 ·······································································································10 1. 정치/경제/산업/정책 환경 ······························································································10 2. 시장 분석 ·······················································································································19 가. 시장 특성 및 전략적 가치 ·······················································································19 나. 수출입 동향 ··············································································································20 다. 투자 ·························································································································26 라. 프로젝트 ···················································································································30 3. 한국과의 경제교류 및 주요 경협의제 ·············································································33 가. 교역 ·························································································································33 나. 투자 ·························································································································33 다. 주요 경제협력 의제 ··································································································35 Ⅲ. 진출전략 ··························································································································38 1. SWOT 분석 및 전략 도출 ····························································································38 2. 주요 이슈･산업별 진출전략 ····························································································39 3. 한-브라질 경제협력을 통한 진출전략 ·············································································51 첨 부 1. 수출유망품목(상품) ··········································································································57 2. 수출유망품목(서비스) ······································································································60 3. 2021년도 KOTRA 주요 사업(잠정) ···············································································62 4. 2021년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ···············································63 부 록 대(對) 브라질 K패키지 ········································································································64
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