개요
콜롬보무역관 발간(2021-01-12) 해외시장 진출전략 보고서 「2021 스리랑카 진출전략」. Ⅰ. 시장 평가 및 주요 이슈 ·············… 진출환경·시장분석·진출전략을 담은 PDF 보고서를 첨부에서 내려받을 수 있습니다.
상세 안내
본 보고서는 2021-01-12에 공개되었으며, 자료유형은 적용안함입니다. 주요 내용은 다음과 같습니다. Ⅰ. 시장 평가 및 주요 이슈 ·································································································3 1. 개요 ··································································································································3 가. 시장 전망 ···················································································································3 나. 주요 경제지표 ············································································································3 2. 2021년 주요 이슈 및 전망 ······························································································4 가. SLPP 정당으로 정권교체 및 도시화에 따른 건설산업 성장 전망 ···························4 나. 재정정책 개혁을 통한 성장동력 재점검 ···································································4 다. 수입은 제한하되 수출시장 다각화를 위한 무역협상 시도 ··········································4 라. 코로나19 장기화로 인한 소비 트렌드 변화 ·····························································5 Ⅱ. 비즈니스 환경 분석 ·········································································································6 1. 정치/경제/산업/정책 환경 ································································································6 2. 시장 분석 ·······················································································································10 가. 시장 특성 및 전략적 가치 ·······················································································10 나. 수출 ·························································································································11 다. 투자 진출 ·················································································································12 라. 프로젝트 ···················································································································13 3. 한국과의 경제교류 및 주요 경협의제 ·············································································15 가. 교역 ·························································································································15 나. 투자 ·························································································································16 다. 주요 경제협력 의제 ··································································································17 Ⅲ. 진출전략 ··························································································································19 1. SWOT 분석 및 전략 도출 ····························································································19 2. 주요 이슈･산업별 진출전략 ····························································································20 3. 한-스리랑카 경제협력을 통한 진출전략 ·········································································22 첨 부 1. 수출유망품목(상품) ··········································································································24 2. 수출유망품목(서비스) ······································································································26 3. 2021년도 KOTRA 주요 사업(잠정) ···············································································27 4. 2021년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ···············································28 부 록 대(對) 스리랑카 K패키지 ·····································································································29
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Ⅰ. 시장 평가 및 주요 이슈 ·································································································3 1. 개요 ··································································································································3 가. 시장 전망 ···················································································································3 나. 주요 경제지표 ············································································································3 2. 2021년 주요 이슈 및 전망 ······························································································4 가. SLPP 정당으로 정권교체 및 도시화에 따른 건설산업 성장 전망 ···························4 나. 재정정책 개혁을 통한 성장동력 재점검 ···································································4 다. 수입은 제한하되 수출시장 다각화를 위한 무역협상 시도 ··········································4 라. 코로나19 장기화로 인한 소비 트렌드 변화 ·····························································5 Ⅱ. 비즈니스 환경 분석 ·········································································································6 1. 정치/경제/산업/정책 환경 ································································································6 2. 시장 분석 ·······················································································································10 가. 시장 특성 및 전략적 가치 ·······················································································10 나. 수출 ·························································································································11 다. 투자 진출 ·················································································································12 라. 프로젝트 ···················································································································13 3. 한국과의 경제교류 및 주요 경협의제 ·············································································15 가. 교역 ·························································································································15 나. 투자 ·························································································································16 다. 주요 경제협력 의제 ··································································································17 Ⅲ. 진출전략 ··························································································································19 1. SWOT 분석 및 전략 도출 ····························································································19 2. 주요 이슈･산업별 진출전략 ····························································································20 3. 한-스리랑카 경제협력을 통한 진출전략 ·········································································22 첨 부 1. 수출유망품목(상품) ··········································································································24 2. 수출유망품목(서비스) ······································································································26 3. 2021년도 KOTRA 주요 사업(잠정) ···············································································27 4. 2021년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ···············································28 부 록 대(對) 스리랑카 K패키지 ·····································································································29
첨부 PDF: 2021 스리랑카 진출전략.pdf
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