개요
KOTRA 발간(2021-01-12) 해외시장 진출전략 보고서 「2021 아프리카 진출전략」. Ⅰ. 시장 평가 및 주요 이슈·············… 진출환경·시장분석·진출전략을 담은 PDF 보고서를 첨부에서 내려받을 수 있습니다.
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본 보고서는 2021-01-12에 공개되었으며, 자료유형은 적용안함입니다. 주요 내용은 다음과 같습니다. Ⅰ. 시장 평가 및 주요 이슈···························································································3 개요························································································································3 가. 주요 권역별 경제지표·······························································································3 나. 경제 전망 ··············································································································3 2. 2021년 주요 이슈 및 전망·························································································4 가. 2021년 아프리카자유무역협정(AfCFTA)······································································4 나. 포스트 코로나 시대의 친환경적 경제성장 추진····························································5 다. 온라인 플랫폼을 중심으로 소비시장 지속 확대····························································6 라. 인프라, 프로젝트를 넘어 다양한 분야로 확대되는 공공조달 시장··································7 마. 높은 모바일 보급률을 기반으로 콘텐츠 시장 성장·······················································8 Ⅱ. 비즈니스 환경 분석··································································································9 1. 정치/경제/산업/정책 환경·························································································9 2. 시장 분석···············································································································19 가. 시장 특성 및 전략적 가치·······················································································19 나. 수출·····················································································································20 다. 투자 진출··············································································································25 라. 프로젝트···············································································································27 3. 한국과의 경제교류 및 주요 경협의제········································································29 가. 교역·····················································································································29 나. 투자·····················································································································32 다. 주요 경제협력 의제································································································36 Ⅲ. 진출전략···············································································································39 1. SWOT 분석 및 전략 도출························································································39 2. 주요 이슈·산업별 진출전략·······················································································40 3. 한-아프리카 경제협력을 통한 진출전략·····································································51 첨부 1. 수출유망품목(상품)··································································································56 2. 수출유망품목(서비스)·······························································································68 3. 2021년도 KOTRA 주요 사업(잠정)············································································75 4. 2021년도 주요 정치·경제 일정 및 유망 전시회 캘린더················································79
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Ⅰ. 시장 평가 및 주요 이슈···························································································3 개요························································································································3 가. 주요 권역별 경제지표·······························································································3 나. 경제 전망 ··············································································································3 2. 2021년 주요 이슈 및 전망·························································································4 가. 2021년 아프리카자유무역협정(AfCFTA)······································································4 나. 포스트 코로나 시대의 친환경적 경제성장 추진····························································5 다. 온라인 플랫폼을 중심으로 소비시장 지속 확대····························································6 라. 인프라, 프로젝트를 넘어 다양한 분야로 확대되는 공공조달 시장··································7 마. 높은 모바일 보급률을 기반으로 콘텐츠 시장 성장·······················································8 Ⅱ. 비즈니스 환경 분석··································································································9 1. 정치/경제/산업/정책 환경·························································································9 2. 시장 분석···············································································································19 가. 시장 특성 및 전략적 가치·······················································································19 나. 수출·····················································································································20 다. 투자 진출··············································································································25 라. 프로젝트···············································································································27 3. 한국과의 경제교류 및 주요 경협의제········································································29 가. 교역·····················································································································29 나. 투자·····················································································································32 다. 주요 경제협력 의제································································································36 Ⅲ. 진출전략···············································································································39 1. SWOT 분석 및 전략 도출························································································39 2. 주요 이슈·산업별 진출전략·······················································································40 3. 한-아프리카 경제협력을 통한 진출전략·····································································51 첨부 1. 수출유망품목(상품)··································································································56 2. 수출유망품목(서비스)·······························································································68 3. 2021년도 KOTRA 주요 사업(잠정)············································································75 4. 2021년도 주요 정치·경제 일정 및 유망 전시회 캘린더················································79
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