개요
KOTRA 발간(2020-02-03) 해외시장 진출전략 보고서 「2020 스페인 진출전략」. Ⅰ. 시장 평가 및 주요 이슈 ·············… 진출환경·시장분석·진출전략을 담은 PDF 보고서를 첨부에서 내려받을 수 있습니다.
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본 보고서는 2020-02-03에 공개되었으며, 자료유형은 적용안함입니다. 주요 내용은 다음과 같습니다. Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3 1. 개요 ······························································································································ 3 가. 시장 전망 ············································································································· 3 나. 주요 경제지표 ······································································································· 3 2. 2020년 주요 이슈 및 전망 ························································································ 4 가. 정부와 민간기업, 브렉시트에 본격 대응 ······························································ 4 나. 경제성장 하향세 진입, 실업률 하락과 관광업 활황이 호재 ··································· 4 다. 유럽 2위의 자동차 제조국으로 차세대 모빌리티 대비 ··········································· 5 라. 제조업과 정보통신 산업을 결합한 ‘Industry 4.0’ 추진 ········································ 5 마. 스마트시티, 스마트팜, 5G 등 스마트국토 정책 시행 ············································ 6 II. 비즈니스 환경 분석 ········································································································ 7 1. 정치･경제･산업･정책 환경 ···························································································· 7 가. 정치 환경 ··············································································································· 7 나. 경제 환경 ··············································································································· 8 다. 산업 환경 ··············································································································· 8 라. 정책･규제 환경 ······································································································· 9 2. 시장 분석 ···················································································································· 11 가. 시장 특성 및 전략적 가치 ····················································································· 11 나. 교역 ························································································································ 12 다. 투자유치 및 진출 ··································································································· 16 3. 한국과의 경제 교류 및 주요 경협 의제 ····································································· 19 가. 교역 ························································································································ 19 나. 투자 ························································································································ 20 다. 주요 경제협력 의제 ································································································ 22 III. 진출전략 ························································································································ 23 1. SWOT 분석 및 전략도출 ···························································································· 23 2. 주요 이슈･산업별 진출전략 ························································································ 24 3. 한-스페인 경제협력을 통한 진출전략 ········································································· 33 4. 진출 시 유의사항 ·········································································································· 40 첨 부 1. 수출유망품목(상품) ······································································································ 41 2. 수출유망품목(서비스) ·································································································· 43 3. 2020년도 KOTRA 주요 사업(잠정) ··········································································· 44 4. 2020년도 주요 정치경제 일정 및 유망 전시회 캘린더 ··············································· 46 부 록 對스페인 K패키지(양국 간 상생협력방안) ·········································································· 47
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Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3 1. 개요 ······························································································································ 3 가. 시장 전망 ············································································································· 3 나. 주요 경제지표 ······································································································· 3 2. 2020년 주요 이슈 및 전망 ························································································ 4 가. 정부와 민간기업, 브렉시트에 본격 대응 ······························································ 4 나. 경제성장 하향세 진입, 실업률 하락과 관광업 활황이 호재 ··································· 4 다. 유럽 2위의 자동차 제조국으로 차세대 모빌리티 대비 ··········································· 5 라. 제조업과 정보통신 산업을 결합한 ‘Industry 4.0’ 추진 ········································ 5 마. 스마트시티, 스마트팜, 5G 등 스마트국토 정책 시행 ············································ 6 II. 비즈니스 환경 분석 ········································································································ 7 1. 정치･경제･산업･정책 환경 ···························································································· 7 가. 정치 환경 ··············································································································· 7 나. 경제 환경 ··············································································································· 8 다. 산업 환경 ··············································································································· 8 라. 정책･규제 환경 ······································································································· 9 2. 시장 분석 ···················································································································· 11 가. 시장 특성 및 전략적 가치 ····················································································· 11 나. 교역 ························································································································ 12 다. 투자유치 및 진출 ··································································································· 16 3. 한국과의 경제 교류 및 주요 경협 의제 ····································································· 19 가. 교역 ························································································································ 19 나. 투자 ························································································································ 20 다. 주요 경제협력 의제 ································································································ 22 III. 진출전략 ························································································································ 23 1. SWOT 분석 및 전략도출 ···························································································· 23 2. 주요 이슈･산업별 진출전략 ························································································ 24 3. 한-스페인 경제협력을 통한 진출전략 ········································································· 33 4. 진출 시 유의사항 ·········································································································· 40 첨 부 1. 수출유망품목(상품) ······································································································ 41 2. 수출유망품목(서비스) ·································································································· 43 3. 2020년도 KOTRA 주요 사업(잠정) ··········································································· 44 4. 2020년도 주요 정치경제 일정 및 유망 전시회 캘린더 ··············································· 46 부 록 對스페인 K패키지(양국 간 상생협력방안) ·········································································· 47
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해외 진출을 준비하는 중소기업은 이 보고서의 시장 분석과 진출 전략을 참고해 진출 대상국 선정과 현지 진입 계획 수립에 활용할 수 있으며, 첨부된 PDF 보고서를 내려받아 상세 내용을 확인할 수 있습니다. 해외 진출과 수출을 준비하는 중소기업이 시장·바이어·교역 여건을 판단할 때 참고하는 정보입니다. 진출 대상국 선정, 수출 품목 검토, 현지 규제·인증 대응의 기초 자료로 활용됩니다.
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진출 대상국 선정, 수출 품목·바이어 검토, 현지 인증·통관 대응의 기초 자료로 활용합니다. 수출바우처·해외전시회 등 정부 수출지원사업과 연계하면 비용과 시행착오를 줄일 수 있습니다.
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