개요
KOTRA 발간(2020-02-03) 해외시장 진출전략 보고서 「2020 케냐 진출전략」. Ⅰ. 시장 평가 및 주요 이슈 ·············… 진출환경·시장분석·진출전략을 담은 PDF 보고서를 첨부에서 내려받을 수 있습니다.
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본 보고서는 2020-02-03에 공개되었으며, 자료유형은 적용안함입니다. 주요 내용은 다음과 같습니다. Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3 1. 개요 ······························································································································ 3 가. 시장 전망 ··············································································································· 3 나. 주요 경제지표 ········································································································· 3 2. 2020년 주요 이슈 및 전망 ·························································································· 5 가. 정치-사회 안정을 토대로 경제성장 가속화 기대 ··················································· 5 나. 경제개발 핵심 사업 BIG4의 가시적 효과 창출 ····················································· 6 다. Vision 2030의 3차 사업(Medium Term Plan 3) 가속화 ································· 12 Ⅱ. 비즈니스 환경 분석 ···································································································· 14 1. 정치·경제·산업·정책 환경 ···························································································· 14 가. 정치 환경 ··············································································································· 14 나. 경제 환경 ··············································································································· 15 다. 산업 환경 ··············································································································· 16 라. 정책･규제 환경 ······································································································ 21 2. 시장 분석 ····················································································································· 23 가. 시장 특성 및 전략적 가치 ····················································································· 23 나. 교역 ························································································································ 25 다. 투자진출 ················································································································· 27 라. 우리기업의 프로젝트 진출동향 ··············································································· 30 3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 32 가. 교역 ························································································································ 32 나. 투자 ························································································································ 33 다. 주요 경제협력 의제 ································································································ 34 Ⅲ. 진출전략 ························································································································ 36 1. SWOT 분석 및 전략도출 ···························································································· 36 2. 주요 이슈･산업별 진출전략 ·························································································· 37 3. 한-케냐 경제협력을 통한 진출전략 ·············································································· 42 4. 진출 시 유의사항 ·········································································································· 45 첨 부 1. 수출유망품목(상품) ········································································································ 46 2. 수출유망품목(서비스) ···································································································· 48 3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 50 4. 2020년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ············································· 51 부 록 對케냐 K패키지(양국 간 상생협력방안) ············································································· 52
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Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3 1. 개요 ······························································································································ 3 가. 시장 전망 ··············································································································· 3 나. 주요 경제지표 ········································································································· 3 2. 2020년 주요 이슈 및 전망 ·························································································· 5 가. 정치-사회 안정을 토대로 경제성장 가속화 기대 ··················································· 5 나. 경제개발 핵심 사업 BIG4의 가시적 효과 창출 ····················································· 6 다. Vision 2030의 3차 사업(Medium Term Plan 3) 가속화 ································· 12 Ⅱ. 비즈니스 환경 분석 ···································································································· 14 1. 정치·경제·산업·정책 환경 ···························································································· 14 가. 정치 환경 ··············································································································· 14 나. 경제 환경 ··············································································································· 15 다. 산업 환경 ··············································································································· 16 라. 정책･규제 환경 ······································································································ 21 2. 시장 분석 ····················································································································· 23 가. 시장 특성 및 전략적 가치 ····················································································· 23 나. 교역 ························································································································ 25 다. 투자진출 ················································································································· 27 라. 우리기업의 프로젝트 진출동향 ··············································································· 30 3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 32 가. 교역 ························································································································ 32 나. 투자 ························································································································ 33 다. 주요 경제협력 의제 ································································································ 34 Ⅲ. 진출전략 ························································································································ 36 1. SWOT 분석 및 전략도출 ···························································································· 36 2. 주요 이슈･산업별 진출전략 ·························································································· 37 3. 한-케냐 경제협력을 통한 진출전략 ·············································································· 42 4. 진출 시 유의사항 ·········································································································· 45 첨 부 1. 수출유망품목(상품) ········································································································ 46 2. 수출유망품목(서비스) ···································································································· 48 3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 50 4. 2020년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ············································· 51 부 록 對케냐 K패키지(양국 간 상생협력방안) ············································································· 52
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