개요
KOTRA 발간(2019-01-15) 해외시장 진출전략 보고서 「2019 아프리카 진출전략」. Ⅰ. 시장 전망 및 주요 이슈 ·············… 진출환경·시장분석·진출전략을 담은 PDF 보고서를 첨부에서 내려받을 수 있습니다.
상세 안내
본 보고서는 2019-01-15에 공개되었으며, 자료유형은 적용안함입니다. 주요 내용은 다음과 같습니다. Ⅰ. 시장 전망 및 주요 이슈 ·································································215 1. 개요 ············································································································215 가. 시장 전망 ····································································································215 나. SSA 경제지표 ····························································································216 2. 2019년 주요 이슈 및 전망 ·········································································217 가. 유가상승에도 산유국 경제 회복은 제한적, 비자원국 성장세는 지속 ···········217 나. 아프리카 최대 규모의 자유무역협정, AfCFTA 출범 가시화 ·······················218 다. 중국, 미국 등 주요국의 경쟁적 인프라 투자 ···············································219 라. 1차산업 위주의 경제구조 탈피를 위한 제조업 중점 육성 ····························221 마. 다시 부상하는 아프리카 소비시장 ·······························································223 바. ICT 산업 및 모바일 시장 지속 확대, 스타트업 허브로 부상 ························224 Ⅱ. 비즈니스 환경 분석 ·······································································226 1. 정치·경제·산업·정책 환경 ·········································································226 2. 시장 분석 ····································································································239 가. 시장 특성 및 전략적 가치 ···········································································239 나. 수출 ············································································································243 다. 투자 ············································································································248 라. 프로젝트 ·····································································································251 3. 한국과의 경제교류 및 주요 경협의제 ··························································252 가. 교역 ············································································································252 나. 투자 ············································································································255 다. 주요 경제협력 의제 ·····················································································258 Ⅲ. 진출전략 ·······················································································261 1. SWOT 분석 및 전략도출 ···········································································261 2. 주요 이슈별 진출전략 ·················································································262 3. 한-아프리카 협력을 통한 진출전략 ····························································271 첨부 1. 수출유망 품목 ··························································································277 첨부 2. 수출유망 서비스 ······················································································284 첨부 3. 2019년 KOTRA 주요 사업 (잠정) ··························································288 첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ········································292
상세 내용
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내용
Ⅰ. 시장 전망 및 주요 이슈 ·································································215 1. 개요 ············································································································215 가. 시장 전망 ····································································································215 나. SSA 경제지표 ····························································································216 2. 2019년 주요 이슈 및 전망 ·········································································217 가. 유가상승에도 산유국 경제 회복은 제한적, 비자원국 성장세는 지속 ···········217 나. 아프리카 최대 규모의 자유무역협정, AfCFTA 출범 가시화 ·······················218 다. 중국, 미국 등 주요국의 경쟁적 인프라 투자 ···············································219 라. 1차산업 위주의 경제구조 탈피를 위한 제조업 중점 육성 ····························221 마. 다시 부상하는 아프리카 소비시장 ·······························································223 바. ICT 산업 및 모바일 시장 지속 확대, 스타트업 허브로 부상 ························224 Ⅱ. 비즈니스 환경 분석 ·······································································226 1. 정치·경제·산업·정책 환경 ·········································································226 2. 시장 분석 ····································································································239 가. 시장 특성 및 전략적 가치 ···········································································239 나. 수출 ············································································································243 다. 투자 ············································································································248 라. 프로젝트 ·····································································································251 3. 한국과의 경제교류 및 주요 경협의제 ··························································252 가. 교역 ············································································································252 나. 투자 ············································································································255 다. 주요 경제협력 의제 ·····················································································258 Ⅲ. 진출전략 ·······················································································261 1. SWOT 분석 및 전략도출 ···········································································261 2. 주요 이슈별 진출전략 ·················································································262 3. 한-아프리카 협력을 통한 진출전략 ····························································271 첨부 1. 수출유망 품목 ··························································································277 첨부 2. 수출유망 서비스 ······················································································284 첨부 3. 2019년 KOTRA 주요 사업 (잠정) ··························································288 첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ········································292
첨부 PDF: 2019 아프리카 진출전략.pdf
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