개요
부다페스트무역관 발간(2019-01-15) 해외시장 진출전략 보고서 「2019 헝가리 진출전략」. Ⅰ. 시장 전망 및 주요 이슈 ·············… 진출환경·시장분석·진출전략을 담은 PDF 보고서를 첨부에서 내려받을 수 있습니다.
상세 안내
본 보고서는 2019-01-15에 공개되었으며, 자료유형은 적용안함입니다. 주요 내용은 다음과 같습니다. Ⅰ. 시장 전망 및 주요 이슈 ·····································································3 1. 개요 ················································································································3 가. 시장 전망 ········································································································3 나. 주요 경제지표 ·································································································3 2. 2019년 주요 이슈 및 전망 ··············································································4 가. (경제) 소비 및 투자가 대외 불안 완충, 경제의 질적 성장에 초점 ····················4 나. (정치) 오르반 총리 연임에 따른 정부 정책의 연속성 효과 기대 ··················5 다. (외투) 외국인 신규·증액 투자유치 계속 및 공급사슬(SC) 현지화 계속 ··········5 라. (프로젝트) 교통인프라 프로젝트의 본격 개시, 물류환경 개선 기대 ················5 마. (동방정책) 높은 對EU 의존도 완화 노력 ·························································6 Ⅱ. 비즈니스 환경 분석 ···········································································7 1. 정치·경제·산업·정책 환경 ··············································································7 2. 시장 분석 ······································································································14 가. 시장 특성 및 전략적 가치 ···········································································14 나. 수출 ············································································································15 다. 투자진출 ·······································································································19 라. 프로젝트 ······································································································22 마. 공공조달 ····································································································23 3. 한국과의 경제교류 및 주요 협력의제 ····························································24 가. 교역 ··············································································································24 나. 투자 ··············································································································25 다. 주요 협력의제 ·······························································································27 Ⅲ. 진출전략 ·························································································28 1. SWOT 분석 및 전략도출 ··············································································28 2. 주요 이슈별 진출전략 ···················································································29 3. 한-헝가리 경제협력을 통한 진출전략 ···························································36 첨부 1. 수출유망 품목 ····························································································42 첨부 2. 수출유망 서비스 ························································································44 첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································45 첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································47
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Ⅰ. 시장 전망 및 주요 이슈 ·····································································3 1. 개요 ················································································································3 가. 시장 전망 ········································································································3 나. 주요 경제지표 ·································································································3 2. 2019년 주요 이슈 및 전망 ··············································································4 가. (경제) 소비 및 투자가 대외 불안 완충, 경제의 질적 성장에 초점 ····················4 나. (정치) 오르반 총리 연임에 따른 정부 정책의 연속성 효과 기대 ··················5 다. (외투) 외국인 신규·증액 투자유치 계속 및 공급사슬(SC) 현지화 계속 ··········5 라. (프로젝트) 교통인프라 프로젝트의 본격 개시, 물류환경 개선 기대 ················5 마. (동방정책) 높은 對EU 의존도 완화 노력 ·························································6 Ⅱ. 비즈니스 환경 분석 ···········································································7 1. 정치·경제·산업·정책 환경 ··············································································7 2. 시장 분석 ······································································································14 가. 시장 특성 및 전략적 가치 ···········································································14 나. 수출 ············································································································15 다. 투자진출 ·······································································································19 라. 프로젝트 ······································································································22 마. 공공조달 ····································································································23 3. 한국과의 경제교류 및 주요 협력의제 ····························································24 가. 교역 ··············································································································24 나. 투자 ··············································································································25 다. 주요 협력의제 ·······························································································27 Ⅲ. 진출전략 ·························································································28 1. SWOT 분석 및 전략도출 ··············································································28 2. 주요 이슈별 진출전략 ···················································································29 3. 한-헝가리 경제협력을 통한 진출전략 ···························································36 첨부 1. 수출유망 품목 ····························································································42 첨부 2. 수출유망 서비스 ························································································44 첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································45 첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································47
첨부 PDF: 2019 헝가리 진출전략.pdf
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