개요
KOTRA 발간(2019-01-15) 해외시장 진출전략 보고서 「2019 독일 진출전략」. Ⅰ. 시장 전망 및 주요 이슈 ·············… 진출환경·시장분석·진출전략을 담은 PDF 보고서를 첨부에서 내려받을 수 있습니다.
상세 안내
본 보고서는 2019-01-15에 공개되었으며, 자료유형은 적용안함입니다. 주요 내용은 다음과 같습니다. Ⅰ. 시장 전망 및 주요 이슈 ·····································································3 1. 개요 ················································································································3 가. 시장 전망 ········································································································3 나. 주요 경제지표 ·································································································4 2. 2019년 주요 이슈 및 전망 ··············································································5 가. 2019년 ECB 양적완화 종료 등 통화정책 정상화 임박, 유로화 강세 전망 ······5 나. 디젤스캔들 후 자동차산업 지각변동 예고, 완성차기업 아웃소싱 전략 변경 활용 가능 ·······················································6 다. 미-EU 간 무역분쟁 향방에 귀추 주목, 관세부과 시 국내기업 경쟁력 상승 ·····7 라. 2019년 영국 EU 회원국 지위 소멸, 브렉시트 협상 본격화 ···························8 마. 미국의 對이란 제재 재개로 독일 기업의 對이란 사업 중단 속출 ····················8 Ⅱ. 비즈니스 환경 분석 ···········································································9 1. 정치·경제·산업·정책 환경 ··············································································9 2. 시장 분석 ······································································································20 가. 시장 특성 및 전략적 가치 ··············································································20 나. 수출 ··············································································································21 다. 투자진출 ······································································································23 3. 한국과의 경제교류 및 주요 경협의제 ····························································24 가. 교역 ··············································································································24 나. 투자 ·············································································································31 다. 주요 경제협력 의제 ·······················································································33 Ⅲ. 진출전략 ·························································································36 1. SWOT 분석 및 전략도출 ··············································································36 2. 주요 이슈·산업별 진출전략 ···········································································37 3. 한-독 경제협력을 통한 진출전략 ··································································46 첨부 1. 수출유망 품목 ····························································································53 첨부 2. 수출유망 서비스 ························································································57 첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································60 첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································61
상세 내용
원문 보기
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내용
Ⅰ. 시장 전망 및 주요 이슈 ·····································································3 1. 개요 ················································································································3 가. 시장 전망 ········································································································3 나. 주요 경제지표 ·································································································4 2. 2019년 주요 이슈 및 전망 ··············································································5 가. 2019년 ECB 양적완화 종료 등 통화정책 정상화 임박, 유로화 강세 전망 ······5 나. 디젤스캔들 후 자동차산업 지각변동 예고, 완성차기업 아웃소싱 전략 변경 활용 가능 ·······················································6 다. 미-EU 간 무역분쟁 향방에 귀추 주목, 관세부과 시 국내기업 경쟁력 상승 ·····7 라. 2019년 영국 EU 회원국 지위 소멸, 브렉시트 협상 본격화 ···························8 마. 미국의 對이란 제재 재개로 독일 기업의 對이란 사업 중단 속출 ····················8 Ⅱ. 비즈니스 환경 분석 ···········································································9 1. 정치·경제·산업·정책 환경 ··············································································9 2. 시장 분석 ······································································································20 가. 시장 특성 및 전략적 가치 ··············································································20 나. 수출 ··············································································································21 다. 투자진출 ······································································································23 3. 한국과의 경제교류 및 주요 경협의제 ····························································24 가. 교역 ··············································································································24 나. 투자 ·············································································································31 다. 주요 경제협력 의제 ·······················································································33 Ⅲ. 진출전략 ·························································································36 1. SWOT 분석 및 전략도출 ··············································································36 2. 주요 이슈·산업별 진출전략 ···········································································37 3. 한-독 경제협력을 통한 진출전략 ··································································46 첨부 1. 수출유망 품목 ····························································································53 첨부 2. 수출유망 서비스 ························································································57 첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································60 첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································61
첨부 PDF: 2019 독일 진출전략.pdf
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주요 항목
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해외 진출을 준비하는 중소기업은 이 보고서의 시장 분석과 진출 전략을 참고해 진출 대상국 선정과 현지 진입 계획 수립에 활용할 수 있으며, 첨부된 PDF 보고서를 내려받아 상세 내용을 확인할 수 있습니다. 해외 진출과 수출을 준비하는 중소기업이 시장·바이어·교역 여건을 판단할 때 참고하는 정보입니다. 진출 대상국 선정, 수출 품목 검토, 현지 규제·인증 대응의 기초 자료로 활용됩니다.
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