개요
아디스아바바무역관 발간(2019-01-15) 해외시장 진출전략 보고서 「2019 에티오피아 진출전략」. Ⅰ. 시장 전망 및 주요 이슈 ·············… 진출환경·시장분석·진출전략을 담은 PDF 보고서를 첨부에서 내려받을 수 있습니다.
상세 안내
본 보고서는 2019-01-15에 공개되었으며, 자료유형은 적용안함입니다. 주요 내용은 다음과 같습니다. Ⅰ. 시장 전망 및 주요 이슈 ·····································································3 1. 개요 ················································································································3 가. 시장 전망 ········································································································3 나. 주요 경제지표 ·································································································4 2. 2019년 주요 이슈 및 전망 ··············································································4 가. [대외정세] 에리트레아 협력 / 개발협력 지원 확대 ·········································4 나. [국내정세] 정부개편, 인적쇄신 / 잠재적 불안요인 지속 ··································6 다. [경제전망] 개혁‧개방 추진 / 외환부족 및 대외채무 우려 ·································7 라. [산업개발] 국영공단 외투기업 유치 확대 / 건설업 활황 ··································8 마. [소비문화] 소비성향 확대 / AfCFTA 역내교역 활성화 기대 ·························10 바. [시장성향] 저가중심 시장 지속 / 고품질 제품 관심 증대 ······························11 Ⅱ. 비즈니스 환경 분석 ·········································································12 1. 정치·경제·산업·정책 환경 ············································································12 2. 시장 분석 ······································································································17 가. 시장 특성 및 전략적 가치 ··············································································17 나. 수출입 동향 ···································································································18 다. 외국인 투자동향 ····························································································19 라. 공적개발 지원현황 ························································································21 마. 프로젝트 동향 ·······························································································22 3. 한국과의 경제교류 및 주요 경협의제 ····························································24 가. 교역 ··············································································································24 나. 투자 ··············································································································25 다. 주요 경제협력 의제 ·······················································································27 Ⅲ. 진출전략 ·························································································29 1. SWOT 분석 및 전략도출 ··············································································29 2. 주요 이슈별 진출전략 ···················································································30 3. 주요 산업별 진출전략 ···················································································32 4. 한-에티오피아 경제협력을 통한 진출전략 ····················································34 첨부 1. 수출유망 품목 ····························································································36 첨부 2. 수출유망 서비스 ························································································37 첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································39 첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································40
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내용
Ⅰ. 시장 전망 및 주요 이슈 ·····································································3 1. 개요 ················································································································3 가. 시장 전망 ········································································································3 나. 주요 경제지표 ·································································································4 2. 2019년 주요 이슈 및 전망 ··············································································4 가. [대외정세] 에리트레아 협력 / 개발협력 지원 확대 ·········································4 나. [국내정세] 정부개편, 인적쇄신 / 잠재적 불안요인 지속 ··································6 다. [경제전망] 개혁‧개방 추진 / 외환부족 및 대외채무 우려 ·································7 라. [산업개발] 국영공단 외투기업 유치 확대 / 건설업 활황 ··································8 마. [소비문화] 소비성향 확대 / AfCFTA 역내교역 활성화 기대 ·························10 바. [시장성향] 저가중심 시장 지속 / 고품질 제품 관심 증대 ······························11 Ⅱ. 비즈니스 환경 분석 ·········································································12 1. 정치·경제·산업·정책 환경 ············································································12 2. 시장 분석 ······································································································17 가. 시장 특성 및 전략적 가치 ··············································································17 나. 수출입 동향 ···································································································18 다. 외국인 투자동향 ····························································································19 라. 공적개발 지원현황 ························································································21 마. 프로젝트 동향 ·······························································································22 3. 한국과의 경제교류 및 주요 경협의제 ····························································24 가. 교역 ··············································································································24 나. 투자 ··············································································································25 다. 주요 경제협력 의제 ·······················································································27 Ⅲ. 진출전략 ·························································································29 1. SWOT 분석 및 전략도출 ··············································································29 2. 주요 이슈별 진출전략 ···················································································30 3. 주요 산업별 진출전략 ···················································································32 4. 한-에티오피아 경제협력을 통한 진출전략 ····················································34 첨부 1. 수출유망 품목 ····························································································36 첨부 2. 수출유망 서비스 ························································································37 첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································39 첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································40
첨부 PDF: 2019 에티오피아 진출전략.pdf
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