개요
뉴욕무역관 발간(2019-01-15) 해외시장 진출전략 보고서 「2019 미국 진출전략」. Ⅰ. 시장 전망 및 주요 이슈 ·············… 진출환경·시장분석·진출전략을 담은 PDF 보고서를 첨부에서 내려받을 수 있습니다.
상세 안내
본 보고서는 2019-01-15에 공개되었으며, 자료유형은 적용안함입니다. 주요 내용은 다음과 같습니다. Ⅰ. 시장 전망 및 주요 이슈 ·····································································3 1. 개요 ················································································································3 가. 시장 전망 ········································································································3 나. 주요 경제지표 ·································································································4 2. 2019년 주요 이슈 및 전망 ··············································································4 가. 중간선거 결과에 따라 정치지형 변화 불가피 ···················································4 나. 경제 성장세 유지되나 성장 속도 둔화 예상 ·····················································5 다. 여성과 Z세대, 주요 소비층으로 부상 ······························································7 라. 차세대 이동통신 기술인 5G 무선통신의 상용화 ··············································8 Ⅱ. 비즈니스 환경 분석 ·········································································10 1. 정치·경제·산업·정책 환경 ············································································10 2. 시장분석 ·······································································································21 가. 시장특성 및 전략적 가치 ···············································································21 나. 수출 ··············································································································23 다. 투자진출 ·······································································································29 라. 프로젝트 ·······································································································32 3. 한국과의 경제교류 및 주요 경협의제 ····························································38 가. 교역 ··············································································································38 나. 투자 ··············································································································39 다. 주요 경제협력 의제 ·······················································································41 Ⅲ. 진출전략 ·························································································44 1. SWOT 분석 및 전략도출 ··············································································44 2. 주요 이슈·산업별 진출전략 ···········································································45 3. 한-미 경제협력을 통한 진출전략 ··································································59 첨부 1. 수출유망 품목 ····························································································66 첨부 2. 수출유망 서비스 ························································································72 첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································75 첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································76
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Ⅰ. 시장 전망 및 주요 이슈 ·····································································3 1. 개요 ················································································································3 가. 시장 전망 ········································································································3 나. 주요 경제지표 ·································································································4 2. 2019년 주요 이슈 및 전망 ··············································································4 가. 중간선거 결과에 따라 정치지형 변화 불가피 ···················································4 나. 경제 성장세 유지되나 성장 속도 둔화 예상 ·····················································5 다. 여성과 Z세대, 주요 소비층으로 부상 ······························································7 라. 차세대 이동통신 기술인 5G 무선통신의 상용화 ··············································8 Ⅱ. 비즈니스 환경 분석 ·········································································10 1. 정치·경제·산업·정책 환경 ············································································10 2. 시장분석 ·······································································································21 가. 시장특성 및 전략적 가치 ···············································································21 나. 수출 ··············································································································23 다. 투자진출 ·······································································································29 라. 프로젝트 ·······································································································32 3. 한국과의 경제교류 및 주요 경협의제 ····························································38 가. 교역 ··············································································································38 나. 투자 ··············································································································39 다. 주요 경제협력 의제 ·······················································································41 Ⅲ. 진출전략 ·························································································44 1. SWOT 분석 및 전략도출 ··············································································44 2. 주요 이슈·산업별 진출전략 ···········································································45 3. 한-미 경제협력을 통한 진출전략 ··································································59 첨부 1. 수출유망 품목 ····························································································66 첨부 2. 수출유망 서비스 ························································································72 첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································75 첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································76
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